Strive Asset Management, led by Vivek Ramaswamy, has announced plans to issue $150 million worth of preferred stock with the explicit goal of purchasing more Bitcoin. The move underscores the firm’s aggressive positioning in digital assets at a time when institutional demand for regulated exposure continues to climb.
The preferred stock issuance gives Strive fresh capital while avoiding traditional debt financing. By channeling proceeds directly into Bitcoin, the firm is signaling conviction that the cryptocurrency remains a core store of value despite recent volatility. The announcement comes as Bitcoin trades below $87,000, down 9% over the past 48 hours following a wave of leveraged liquidations.
Institutional Strategy Meets Crypto Conviction
Ramaswamy has long positioned Strive as an alternative to traditional asset managers, emphasizing shareholder alignment and bold capital allocation. This latest move fits that narrative. Preferred stock investors will receive fixed dividends, while Strive uses the raised funds to expand its Bitcoin holdings.
According to BitcoinTreasuries, Strive currently owns the 11th largest Bitcoin treasury, holding over 12,000 BTC.
The timing is also notable. Institutional inflows into Bitcoin ETFs have surged since January, with BlackRock’s iShares Bitcoin Trust leading daily volumes. Strive’s decision to raise capital specifically for Bitcoin adds another layer of legitimacy to the asset’s role in corporate treasury strategies.
Critics argue that tying preferred stock issuance directly to Bitcoin purchases exposes investors to heightened volatility. Supporters counter that such moves reflect the growing mainstream acceptance of crypto as a balance‑sheet asset.
For now, Strive’s $150 million bet reinforces a broader trend: institutions are no longer dabbling in Bitcoin — they’re doubling down.
