Coinbase CEO Brian Armstrong has forecast that Bitcoin could hit $1 million per token by the end of the decade, citing regulatory progress, growing institutional demand, and reduced risks to the cryptocurrency.
“I think we’ll see $1M per Bitcoin by 2030,” Armstrong wrote on X Thursday, referencing his recent interview on the Cheeky Pint podcast. Armstrong rarely gives public price predictions, making the statement particularly notable.
His projection aligns with other high-profile advocates. Former Twitter CEO Jack Dorsey has made a similar prediction, while ARK Invest’s Cathie Wood has suggested a “bull case” scenario of $1.5 million. MicroStrategy’s Michael Saylor and author Robert Kiyosaki have also cited macroeconomic factors and rising institutional adoption as drivers for a seven-figure valuation.
Armstrong highlighted several factors supporting Bitcoin’s long-term outlook. Regulatory clarity in the US, including stablecoin legislation and a pending market structure bill, along with the US government’s strategic Bitcoin reserve, are strengthening investor confidence. He noted that risks such as potential government bans have eased, while Bitcoin’s protocol has remained resilient over more than a decade.
Institutional interest is rising. Many large funds currently allocate about 1% of their portfolios to Bitcoin, and Armstrong anticipates further inflows once regulatory milestones are reached. Exchange-traded funds have also driven adoption, bringing substantial institutional capital into the market.
Armstrong added that ongoing upgrades to safeguard against emerging threats, such as quantum computing, are already being explored by the developer community. For him and other believers, Bitcoin’s limited supply combined with institutional adoption and macroeconomic uncertainty underpin the possibility of a seven-figure price.
While Bitcoin remains far below $1 million today, Armstrong’s forecast reflects growing mainstream acceptance and the potential for substantial future growth.
